Case study — [Client Name] · E-commerce · DTC Skincare

✓ Verified result

From page-3 obscurity to +212% organic traffic in six months

A headless replatform, an intent-mapped content program, and CRO sprints that turned a slow theme store into the category's fastest-growing organic channel.

Services
Full Stack Web Development, Digital Marketing
Timeline
6-month engagement · ongoing retainer
Headline result
+212% organic traffic in 6 months

+212%

organic sessions vs. prior period

3.1×

e-commerce conversion rate

1.1s

LCP, down from 4.2s

38

keywords ranking on page 1

5.2×

blended ROAS across channels

−74%

page weight after replatform

Fig. 01 — The brief

The challenge.

The brand had a product customers loved and a website that actively worked against it. A heavily modified theme had accumulated 19 apps, 4.2-second load times on mobile, and product pages with no relationship to how people actually searched. Paid ads were profitable but plateauing; organic search delivered under 8% of revenue.

The brief was blunt: make organic a real channel within two quarters, without pausing a store that was live and selling every day.

Fig. 02 — The work

What we did.

  1. 01

    Redline audit

    A full technical and search audit produced 61 prioritized findings — from render-blocking scripts to duplicated collection pages cannibalizing each other in search.

  2. 02

    Headless replatform

    We rebuilt the storefront on a headless architecture with a static front end: sub-second pages, zero app bloat, and a checkout that stayed familiar to returning customers.

  3. 03

    Intent-mapped catalog

    Every collection and product page was restructured around real query language, with comparison and ingredient content answering what buyers actually ask before purchasing.

  4. 04

    CRO sprints

    Post-launch, monthly test cycles on product pages and checkout lifted conversion in compounding steps — no redesign, just measured iteration.

Fig. 03 — The outcome

The results.

Six months after launch, organic sessions were up 212% and organic revenue share had grown from 8% to 31%. The site ranked on page 1 for 38 commercial keywords, including the brand's two most valuable category terms.

Speed did double duty: the 74% cut in page weight took LCP from 4.2s to 1.1s, which lifted every channel — paid landing pages converted 3.1× better than pre-launch, letting the same ad budget produce dramatically more revenue.

For the first time, the website is our best salesperson instead of our biggest excuse. The Cloudditor team measured everything, explained everything, and delivered numbers we could take to our board.

[Name], Founder — [Client Name]

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